BEST OF 2016

INTERVIEWS

PRIZELISTS & RANKINGS

2016 PRIZELISTS

The MENA Cristal Innovation & Digital Congress would like to thank all the participants, partners, delegates, entrants, jury members and speakers for their contribution to the success of the 11th edition, and congratulate everyone who took home one of our 2016 MENA Cristal ID Congress Awards!

The Official Jury, constituted of MENA & International representatives, awarded 80 Prizes: 1 Leaders Grand Cristal, 4 Grand Cristal, 1 Advertisers Grand Cristal, 25 Cristals (Golds), 31 Sapphires (Silvers) and 18 Emeralds (Bronzes)!

> Have a look at the full prizelists (* Emerald = Bronze / Sapphire = Silver / Cristal = Gold)

Digital & Mobile

Grand Cristal: Keep the Flame Alive
Advertiser: Diageo Lebanon
Agency: Leo Burnett Beirut

And 10 Emeralds / 6 Sapphires / 6 Cristals

Marketing Innovation

Grand Cristal: Keep the Flame Alive
Advertiser: Diageo Lebanon
Agency: Leo Burnett Beirut

And 1 Emerald / 2 Sapphires / 4 Cristals

Media

Grand Cristal: There Will Be Haters
Advertiser: Adidas
Agency: Starcom MediaVest Group UAE

And 12 Emeralds / 16 Sapphires / 13 Cristals

Brand Entertanment & Content

There is no Grand Cristal but:
3 Emeralds / 6 Sapphires / 1 Cristal

Advertisers Grand Cristal

Grand Cristal: Keep the Flame Alive
Advertiser: Diageo Lebanon
Agency: Leo Burnett Beirut

Arab Culture

Grand Cristal: I write in Arabic
Advertiser: Samsung
Agency: Leo Burnett Jordan LLC

And 5 Emeralds / 13 Sapphires / 8 Cristals

Leadership Council Grand Cristal

Grand Cristal: Keep the Flame Alive
Advertiser: Diageo Lebanon
Agency: Leo Burnett Beirut

And:
Grand Cristal: Backup Memory
Advertiser: Samsung
Agency: 3SG BBDO Tunisia

Watch the « Grand Cristal »

PROGRAMME

HUMAN DIGITAL

Let’s improve the standards of digital living with brands that are more human, appealing and approachable to customers. Thanks to the online experience, Human interaction plays a crucial role in the market place: brands can network, create connect and create profit.

SPEAKERS

Christian Farioli

Christian Farioli

Digital Marketing
Lecturer, Speaker &
Strategic Consultant

Ellen van Meerendonk

Ellen van Meerendonk

Digital Marketing
Strategy Consultant

Genny Ghanimeh

Genny Ghanimeh

Founder & CEO
Pi-slice.com

Loulou Khazen Baz

Loulou Khazen Baz

Founder & CEO
Nabbesh.com

Ambareen Musa

Ambareen Musa

Founder
Souqalmal.com

Mona Tavassoli

Mona Tavassoli

Founder & CEO
Mompreneurs
Middle East

Sara Mohamed

Sara Mohamed

Managing Partner
Executive Women

Alex Brunori

Alex Brunori

Head of Creative
Agencies EMEA
Google

Dana Adhami

Dana Adhami

Head of MENA
Maker Studios

Sanjay Raina

Sanjay Raina

General Manager
Fox International
Channels MENA

Sophie Blum

Sophie Blum

VP Marketing
EMEA & India
Procter & Gamble

Clive Primrose

Clive Primrose

Managing Partner
GLDS

Fahad Ali

Fahad Ali

Managing Director
Head of Production
Broomstick

Nabil Chahiba

Nabil Chahiba

Head of Business
Development EMEA
Buzzkito Network

Tarik Qahawish

Tarik Qahawish

Mobile Marketing
Strategist
Applyfter
Digital Marketing
Lecturer
DM3 Institute

Anis Harb

Anis Harb

General Manager
Deliveroo

Jad Haidamous

Jad Haidamous

CEO
BasharaCare

Alex Tchablakian

Alex Tchablakian

Product Marketing
Director
LetsTango.com

Idriss Al Rifai

Idriss Al Rifai

CEO & Founder
Fetchr

Adam Grundey

Adam Grundey

Managing Editor
TRIPLEW.ME

Mike Fairburn

Mike Fairburn

General Manager
MENA Sony Music
Entertainment

Steve Smith

Steve Smith

COO
Arabian Radio
Network

Rami M. Zeidan

Rami M. Zeidan

Head of Marketing
Anghami

Hussam Mohsineh

Hussam Mohsineh

Entrepreneurship
Dev. Manager
TheCribb

Tiberiu Iacomi

Tiberiu Iacomi

Tech Hub Coordinator
AstroLabs

Amira Rashad

Amira Rashad

Head of Brand
Facebook MENA

Melhem Najem

Melhem Najem

Senior Client
Leadership Director
Mindshare MENA

Alok Gadkar

Alok Gadkar

General Manager
& ECD
The Classic
Partnership
Advertising

Vikrant Shetty

Vikrant Shetty

Group Account Manager
MEC

Sary Najjar

Sary Najjar

Creative Director
Leo Burnett
Amman

Carlos Nadal

Carlos Nadal

Business Dev. Director
Havas Media

Rana Zeidan

Rana Zeidan

Media Director
Havas Media

Alejandro Fischer

Alejandro Fischer

Strategy Director
Havas Media

Hayley Hilton

Hayley Hilton

Associate Social
Media Director
Havas WW
Middle East

Antoine Caironi

Antoine Caironi

Client Partner
Twitter MENA

Rodger Beekman

Rodger Beekman

CCO
60 Layers of
Cake Amsterdam

Karim Ph. Saad

Karim Ph. Saad

Founder &
VR Filmmaker
Giga Works

Sina Torabi

Sina Torabi

Co-Founder & CEO
Mosaikx

Dimitri Tskhovrebadze

Dimitri Tskhovrebadze

CEO
InGlove

NEW COMPETITION: ARAB CULTURE

The Arab culture Awards celebrate the best MENA campaigns using Arab cultural specificities to enhance their communication. The Arab cultural specificities could be related to the language (words games), the gastronomy, art, music, spirituality etc. Ads that are all part of the cultural heritage of the pan-Arab world are allowed to compete.

> Should you need further information, please drop a mail to:
Anna: anna@cristal-events.com

Each agency entering the Arab Culture Awards benefits from a free delegate pass for one representative taking part in the Arab Culture Jury (Dubai – February 17th 2016).

Arab lifestyle content pitch session: Agencies entering the Arab Culture Awards have the possibility to co-present with their client their case study for 5 minutes on stage on the 18th of February – this speaking slot must be validated with the Cristal Team.

ARAB CULTURE JURY

Leila Musfy

Leila Musfy

Professor & Chair,
Dept of Architecture & Design, Faculty of Engineering & Architecture
American University of Beirut

Sary Najjar

Sary Najjar

Creative Director
Leo Burnett
Amman

Peter Mouracade

Peter Mouracade

Head of Communication
Leo Burnett Beirut

Osama Arnaouty

Osama Arnaouty

Creative Director
Leo Burnett Cairo

Alain Shoucair

Alain Shoucair

Regional Executive
Creative Director
Drive Dentsu

Hana Khatib

Hana Khatib

Managing Director
Mindshare Lebanon

Maher Abouzeid

Maher Abouzeid

Group GM,
Lower Gulf
Publicis Middle East

Mazen Fakhoury

Mazen Fakhoury

Chief Growth Officer MENA
Mindshare MENA

Marie Claire Maalouf

Marie Claire Maalouf

Associate Creative Director
Impact BBDO Dubai

NEW: MENA START-UP CONTEST

A jury composed of brands, medias agencies, tech companies selected on February 10th 2016 the 11 start-up that had the opportunity to pitch on stage on February 18th in front of a big assembly!

Judging was based on criteria such as: value proposition, target market, competitive advantage, business model, innovation, team qualifications and market/sales strategy.

And the 2016 Start-Up Contest Winner is… (click on the logo below to watch the pitching video)

LAODME
LoadMe has won the Start-Up Grand prix and a 5000$ cheque!

PITCHING START-UP

Qallout

Joodly

Pathfinder

GreenWallet

Noongam

Carpool

LoadMe

InGlove

PixelBug

Medicsen

InternsME

MENA START-UP JURY

Majdi Al Ayed

Majdi Al Ayed

Executive VP
TRACCS

Nicholas Clements

Nicholas Clements

CEO
BPG Bates

Fouad Bou Mansour

Fouad Bou Mansour

COO
Impact Porter
Novelli, MENA

Managing Director
Impact BBDO, Abu Dhabi

Fiamma Panerai

Fiamma Panerai

Marketing Strategist
MENA & Founder
Child Of Nadia

Mahmoud El Maghraby

Mahmoud El Maghraby

Associate Director
Starcom
Mediavest Group

Joss Leufrancois

Joss Leufrancois

Founder & CEO
Visage

Christine Harb

Christine Harb

Head of Marketing MENA & Pakistan
Facebook

Charles Blaschke

Charles Blaschke

Managing Director
Takasolutions

Tiberiu Iacomi

Tiberiu Iacomi

Tech Hub Coordinator
AstroLabs

Tarek Amin

Tarek Amin

Group Head
of Digital
Adline Media
Network

Rami Al Banna

Rami Al Banna

VP, Operations
iMENA Group

Amir Yazdanpanah

Amir Yazdanpanah

Founder & CEO
MakersBuilders

Hazem Abdel Azim

Hazem Abdel Azim

Chairman
SUMMIT IT Holding

GRAND LEADERSHIP COUNCIL

Vatche Keverian

Vatche Keverian

CEO
JWT MENA

Raja Trad

Raja Trad

CEO
Leo Burnett Group
of Companies
MENA

Dani Richa

Dani Richa

Chairman & CEO
BBDO MEA

Rachid Mtaini

Rachid Mtaini

Regional Managing
Director
Havas Worldwide
Middle East

Hubert Boulos

Hubert Boulos

CEO Middle East
DDB Dubai

Nassib Boueri

Nassib Boueri

CEO
Wunderman MENA

Ramzy Abou-Ezzeddine

Ramzy Abou-Ezzeddine

CEO MENA
Y&R Group

Nicholas Clements

Nicholas Clements

CEO
BPG Bates

Alex Saber

Alex Saber

Chairman
Starcom MediaVest Group
VivaKi MENA

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ADVERTISERS GRAND JURY

P&G

Visa

Fox Intl Channels

Nissan

Nabbesh

Continental

Blom Bank

compareit4me.com

Travestart

Air Arabia

Carpool Arabia

Etisalat

IBM

Tic Tac

Zee Entertainment

Pepsico

Pepsico

JURY MARKETING INNOVATION / DIGITAL & MOBILE

Filippos Arvanitakis

Filippos Arvanitakis

Executive Creative Director
DigitasLBi Sweden

Pops KV Sridhar

Pops KV Sridhar

Chief Creative Officer
SapientNitro, India

Tony Bourached

Tony Bourached

Regional Director,
Head of Digital MENA
Mindshare MENA

Ramzy Abou Chacra

Ramzy Abou Chacra

Regional Managing Director
Initiative GCC