LEADING FOR CREATIVE VALUE
IN PARTNERSHIP WITH THE MENA CRISTAL FESTIVAL 2017
This unique two-day leadership program explores new “hybrid” leadership styles helping executives remain agile in times of change and drive innovative and disruptive solutions for their business.
DAY 1: CREATIVE LEADERSHIP & LEADING INNOVATION AND DISRUPTION
9:00 – 10:30: Welcome & Module I (Creative Leadership)
12:30 – 14:00 Working Lunch & Module II (Leading Innovation and Disruption)
17:00 – 18:00 End of Day Synthesis Session & Debrief
MODULE I: CREATIVE LEADERSHIP
This module explores agile leadership skills required by creative executives engaging in new hybrid styles of leadership – in response to external pressures such as consultancy, digital, tech, measurement, etc. To build new levels of trust with employees, clients and consumers leaders today need to be part Social Scientist, part Techy, part Consultant and part Accountant. Leaders need to become conduits of value, not just providers of products and services. Successful creative organisations need to lead their clients on new and exciting value based journeys as well as engage their employees in new ways of working and thinking. This module helps executives develop a better understanding of both the new context and simple ways of measuring their effectiveness as leaders in that context, as well as generate an action plan for their own personal leadership development.
MODULE II: LEADING INNOVATION AND DISRUPTION
This module examines the pillars of innovation required to be successful based on best practice and global benchmarking, and the emotional intelligence required to support them. To drive innovative and disruptive solutions leaders need to create working environments that champion risk, creativity and entrepreneurship – but also drive value. In order to do this effectively habits of the past need to change – and expectations of new roles challenged. Power, influence and commitment are themes that will be explored so that leaders understand both how to maximize productivity and also foster ideation and creativity. Simple but pragmatic tools will be introduced to facilitate new ways of looking at old challenges that confront both mindsets and business models.
DAY 2: CREATIVE CONSULTING & CREATIVE VALUE
9:00 – 10:30: Module III (Creative Consulting)
12:30 – 14:00 Working Lunch & Module IV (Creative Value)
17:00 – 18:00 Action Road Map & Program Wrap Up
MODULE III: CREATIVE CONSULTING
As organizations realize that enduring value comes from creativity and innovation and leaders notice that creativity and innovation cannot be coerced from people, the skill of consulting is gaining both awareness and interest. The role of the consultant is to pay attention to the group and the process, so that the group can focus their attention on the ideas and issues on the ‘table’. In this module we will look into and use methods that:
✓ Tap into the creativity that exists in any group of employees, no matter what level
✓ Generate creative new ideas and knowledge knowing how to select a range of appropriate processes for the occasion
✓ Instantly mobilize the structural creative and innovation capabilities of the organization to create value and solve problems
✓ Leaders at all levels, in formal people manager roles and in matrix management roles, will generate benefits from by being better able to facilitate creativity and innovation in those they lead and those who report to them
MODULE IV: CREATIVE VALUE
The aim of this module is finding possible values of a group or organization and learning about strategies for the group to learn living those values. Our personal values do not only guide our behavior, they also influence on our motivation and well-being through how the groups we are with respect and reflect our values. Most organizations or groups are not aware of the values they share, impeding effective collaboration and meaningful relationships between individuals with fruitless discussions that usually go nowhere and leave everyone exhausted. It logically follows that organizations which are unaware of their own values lack the ability to grasp, formulate or communicate value towards external players such as potential customers and future employees. This module uses a narrative approach to elicit personal values from each participant and then iteratively consolidates those values into themes with positive value statements to guide behaviour.
TARGET AUDIENCE / WHO SHOULD ATTEND?
High potentials and senior executives Individuals managing other individuals or teams Individuals managing signifi cant budgets
PROGRAM GROUP SIZE:
Up to 30 participants (per 1 instructor)
LANGUAGE OF INSTRUCTION:
Berlin School of Creative Leadership Faculty
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Contact: Julien Morales
email@example.com / T. +33 (0)1 49 12 07 24