ABOUT THE MENA CRISTAL FESTIVAL

THE MENA CRISTAL FESTIVAL DNA

> Networking is at the very heart of the MENA Cristal Festival. The event provides great opportunities to engage with brands.

> Conferences are true sources of inspiration for future marketing actions and innovative technologies.

> The MENA & SPHINX Awards Ceremony rewards the best advertising campaigns of the region.

A PLACE FOR NETWORKING & INSPIRATION

> Business inspiration: over 300 delegates & 30 international and regional speakers.

> Creativity & Innovation at the heart of the festival: MENA Leadership Council (CEOs from the biggest agencies of the MENA region), Advertisers Jury (CMOs from the most influencial brands), Creative Jury,  & Arab Culture Jury.

OUTSTANDING MERIT AWARD

Roy HADDAD

Roy HADDAD

Director Middle East North Africa
WPP
& Chairman
JWT MEA

THE MENA CRISTAL AWARDS

The MENA Cristal Awards, taking place on May 11th, 2017 in Marrakech – Morocco, reward the best MENA campaigns of the year.

The following categories are awarded: Film, Press, Radio, Integrated, Outdoor, Digital, Mobile, Online Video, Film Craft, Brand Entertainment & Content, Effectiveness, Promo & Direct and Arab Culture.

SUBMISSIONS FOR THE MENA CRISTAL AWARDS ARE NOW CLOSED

Contact: Nesma TALAAT / Business Development MENA
nesma@cristal-events.com / T. +33 1 49 12 07 19

MENA CRISTAL AWARDS' WINNERS

MENA GRAND CRISTAL

Campaign: “The Good Note” / Advertiser: Bou Khalil Supermarché
Agency: J. Walter Thompson Beirut (Lebanon)

RANKINGS

Agency of the Year: Impact BBDO
Media Agency of the Year: Mediavest / Spark UAE
Network of the Year: BBDO
Media Network of the Year: Mediavest
Advertiser of the Year: du

THE SPHINX AWARDS

sphinxawards

The Sphinx Awards taking place on May 22nd, 2017 in Cairo – Egypt, reward the best Egyptian campaigns of the year.

The following categories are awarded: Film, Press, Radio, Integrated, Outdoor, Digital, Mobile, Online Video, Film Craft, Brand Entertainment & Content, Effectiveness, Promo & Direct and Egyptian Culture.

DOWNLOAD THE PRIZELIST

Contact: Anna AVERKIEVA / Business Development
anna@cristal-events.com/ T. +33 1 49 12 07 23

SPHINX AWARDS CATEGORIES

ONLINE VIDEO

DOWNLOAD THE RULES

EFFECTIVENESS

DOWNLOAD THE RULES

PROMO & DIRECT

DOWNLOAD THE RULES

EGYPTIAN CULTURE

DOWNLOAD THE RULES

BRAND ENTERTAINMENT
& CONTENT

DOWNLOAD THE RULES

PRESIDENTS & JURIES

Media Jury

Media Jury

Toby HACK
Chief Executive Officer
PHD International, UK

Creative Jury

Creative Jury

Danny SEARLE
Chief Creative Officer
& Vice Chairman
BBDO Asia
Chairman
BBDO Singapore

ARAB / EGYPTIAN CULTURE JURY

ARAB / EGYPTIAN CULTURE JURY

Nagla SAMIR
Associate Professor for the
Department of the Arts
The American University
in Cairo, Egypt

Sébastien BOUTEBEL

Sébastien BOUTEBEL

Creative Director
McCann Worldgroup
France

Chima OKENIMKPE

Chima OKENIMKPE

Executive Creative Director
Publicis West Africa, Ghana

Pascale NADER

Pascale NADER

Creative Director
Havas Worldwide, UAE

Dawid SZCZEPANIAK

Dawid SZCZEPANIAK

Executive Creative Director
& Partner
VML Poland

Nathalie BRÄHLER

Nathalie BRÄHLER

Executive Creative Director
60 Layers of Cake Amsterdam
The Netherlands

Emmanuel PAGENEL

Emmanuel PAGENEL

Creative Director
Y&R, Morocco

LEADERSHIP COUNCIL

Brett MORRIS

Brett MORRIS

Group CEO
FCB Africa

Roy HADDAD

Roy HADDAD

Director Middle East North Africa
WPP
& Chairman
JWT MEA

Dani RICHA

Dani RICHA

Chairman & CEO MEA
BBDO Worldwide

Fabrice SAWEGNON

Fabrice SAWEGNON

CEO
Voodoo Group, Ivory Coast

Chakir FASSI FIHRI

Chakir FASSI FIHRI

Chairman & CEO
SAGA Communication
Morocco

Monty DHARIWAL

Monty DHARIWAL

President
Advertising Practitioners Association (APA)
Kenya

Reg LASCARIS

Reg LASCARIS

Regional President
TBWA\Africa\Middle East

Maria AÏT M’HAMED

Maria AÏT M’HAMED

President
UACC, Morocco

Hamid KADIRI

Hamid KADIRI

Chairman & CEO
Klem, Morocco

Noureddine AYOUCH

Noureddine AYOUCH

President
Shem’s Publicité, Morocco

Yassir MARRAKCHI

Yassir MARRAKCHI

Managing Director
Régie 3, Morocco

Moncef BELKHAYAT

Moncef BELKHAYAT

Chairman of the Board
H&S / HASOFA Invest Holding, Morocco

ADVERTISERS JURY

Reda TALEB

Reda TALEB

Managing Director
Officium

Officium

Rhazi WADII

Rhazi WADII

Communication Director
Société Générale

SGMaroc

Mounir JAZOULI

Mounir JAZOULI

President
GAM (Association of Advertisers)
Communication & Media Director
BMCE Bank of Africa

GAM_BMCE

Souleymane KHOL

Souleymane KHOL

VP Sales Marketing Distribution
& Revenue Management
Accor Africa & Indian Ocean

Accor

Souheil BADAA

Souheil BADAA

Chief Marketing Officer
Novatis Group

Novatis

Soumia CHRAIBI

Soumia CHRAIBI

Communication & PR Director
Palmeraie Développement

Palmeraie Dev

Ahmed LASHEEN

Ahmed LASHEEN

Brand & Communication Director
Etisalat Egypt

Etisalat

Sakina EL FARES

Sakina EL FARES

Communication Senior Manager
Orange (Méditel)

Orange

Asmaà EL JAY HAJBAOUI

Asmaà EL JAY HAJBAOUI

Marketing
& Communication Director
Les Eaux Minérales d’Oulmès

Oulmès

Youssef BARRADI

Youssef BARRADI

Head of Marketing
& Strategic Development
Lesieur Cristal

Lesieur Cristal

Sanaa BOUSBAI

Sanaa BOUSBAI

Head of Digital
L’Oréal

L'Oreal

Nadia RAHIM-GUÉRIN

Nadia RAHIM-GUÉRIN

Communication & Brand Director
Wana Corporate ‘inwi’

Inwi

Enitan DENLOYE

Enitan DENLOYE

Vice President
Brands & Advertising
Airtel Nigeria

Airtel

Ibrahim AL MAYAHI AL NUAIMI

Ibrahim AL MAYAHI AL NUAIMI

Senior Director Consumer
Marketing Communications
du, UAE

Du

Saida NAJIOULLAH

Saida NAJIOULLAH

Vice President Marketing
Royal Air Maroc

RAM

Abdellah BNIAICHE

Abdellah BNIAICHE

VP in charge of Strategy,
Offline & Digital Marketing
Communications & Supply Chain
McDonald’s Corporation

McDonald's

BERLIN SCHOOL TRAINING

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LEADING FOR CREATIVE VALUE
IN PARTNERSHIP WITH THE MENA CRISTAL FESTIVAL 2017

This unique two-day leadership program explores new “hybrid” leadership styles helping executives remain agile in times of change and drive innovative and disruptive solutions for their business.

DAY 1: CREATIVE LEADERSHIP & LEADING INNOVATION AND DISRUPTION

9:00 – 10:30: Welcome & Module I (Creative Leadership)
12:30 – 14:00 Working Lunch & Module II (Leading Innovation and Disruption)
17:00 – 18:00 End of Day Synthesis Session & Debrief

MODULE I: CREATIVE LEADERSHIP

This module explores agile leadership skills required by creative executives engaging in new hybrid styles of leadership – in response to external pressures such as consultancy, digital, tech, measurement, etc. To build new levels of trust with employees, clients and consumers leaders today need to be part Social Scientist, part Techy, part Consultant and part Accountant. Leaders need to become conduits of value, not just providers of products and services. Successful creative organisations need to lead their clients on new and exciting value based journeys as well as engage their employees in new ways of working and thinking. This module helps executives develop a better understanding of both the new context and simple ways of measuring their effectiveness as leaders in that context, as well as generate an action plan for their own personal leadership development.

MODULE II: LEADING INNOVATION AND DISRUPTION

This module examines the pillars of innovation required to be successful based on best practice and global benchmarking, and the emotional intelligence required to support them. To drive innovative and disruptive solutions leaders need to create working environments that champion risk, creativity and entrepreneurship – but also drive value. In order to do this effectively habits of the past need to change – and expectations of new roles challenged. Power, influence and commitment are themes that will be explored so that leaders understand both how to maximize productivity and also foster ideation and creativity. Simple but pragmatic tools will be introduced to facilitate new ways of looking at old challenges that confront both mindsets and business models.

DAY 2: CREATIVE CONSULTING & CREATIVE VALUE

9:00 – 10:30: Module III (Creative Consulting)
12:30 – 14:00 Working Lunch & Module IV (Creative Value)
17:00 – 18:00 Action Road Map & Program Wrap Up

MODULE III: CREATIVE CONSULTING

As organizations realize that enduring value comes from creativity and innovation and leaders notice that creativity and innovation cannot be coerced from people, the skill of consulting is gaining both awareness and interest. The role of the consultant is to pay attention to the group and the process, so that the group can focus their attention on the ideas and issues on the ‘table’. In this module we will look into and use methods that:
Tap into the creativity that exists in any group of employees, no matter what level
Generate creative new ideas and knowledge knowing how to select a range of appropriate processes for the occasion
Instantly mobilize the structural creative and innovation capabilities of the organization to create value and solve problems
Leaders at all levels, in formal people manager roles and in matrix management roles, will generate benefits from by being better able to facilitate creativity and innovation in those they lead and those who report to them

MODULE IV: CREATIVE VALUE

The aim of this module is finding possible values of a group or organization and learning about strategies for the group to learn living those values. Our personal values do not only guide our behavior, they also influence on our motivation and well-being through how the groups we are with respect and reflect our values. Most organizations or groups are not aware of the values they share, impeding effective collaboration and meaningful relationships between individuals with fruitless discussions that usually go nowhere and leave everyone exhausted. It logically follows that organizations which are unaware of their own values lack the ability to grasp, formulate or communicate value towards external players such as potential customers and future employees. This module uses a narrative approach to elicit personal values from each participant and then iteratively consolidates those values into themes with positive value statements to guide behaviour.

TARGET AUDIENCE / WHO SHOULD ATTEND?
High potentials and senior executives Individuals managing other individuals or teams Individuals managing signifi cant budgets

PROGRAM GROUP SIZE:
Up to 30 participants (per 1 instructor)

LANGUAGE OF INSTRUCTION:
English

PROGRAM INSTRUCTOR:

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Stuart HARDY
Faculty Director, Executive Education
Berlin School of Creative Leadership, UK

GET YOUR BERLIN SCHOOL TRAINING PASS

Contact: Julien Morales
julien@cristal-events.com / T. +33 (0)1 49 12 07 24

panorama

ATTEND

SEATS & TABLES
FOR THE MENA AWARDS CEREMONY (MAY 11TH)

This pass ONLY gives access to either:
✓ One seat for the MENA Awards Ceremony
✓ One table (10 seats) for the MENA Awards Ceremony

SEATS & TABLES
FOR THE SPHINX AWARDS GALA DINNER (MAY 22ND)

This pass ONLY gives access to either:
✓ One seat for the SPHINX Awards Gala Dinner
✓ One table (10 seats) for the SPHINX Awards Gala Dinner

1, 2 OR 3 DAYS DELEGATE PASS (MAY 10-11-12TH)
FOR THE AFRICAN CRISTAL FESTIVAL

This pass gives access to:
✓ Official Lunches, Cocktail Receptions & Dinners
✓ Conferences, Debates & Networking Sessions
✓ MENA Awards Ceremony (May 11th)
✓ African Awards Ceremony & Gala Dinner (May 12th)
✓ Accommodation at the Pullman Palmeraie Resort & Spa (5*)

TANDEM OFFER (MAY 11-12TH)
FOR THE AFRICAN CRISTAL FESTIVAL

Share with your client a very unique & inspirational experience by attending the African Cristal Festival in Marrakech.
Your client (advertiser only) will have the opportunity to judge along with the Advertisers Jury (May 12th morning) all the 2017 Gold winning campaigns and select the most prestigious award, the Advertisers Grand Cristal.

This offer includes 2 delegate passes giving the same access as the classic delegate pass

ALL-INCLUSIVE PACKAGE FROM DUBAI OR CAIRO (MAY 10 TO 13TH)
FOR THE AFRICAN CRISTAL FESTIVAL

This offer includes access to:
✓ Round Trip Flights & Airport Shuttle Service
✓ Official Lunches, Cocktail Receptions & Dinners
✓ Conferences, Debates & Networking Sessions
✓ MENA Awards Ceremony (May 11th)
✓ African Awards Ceremony & Gala Dinner (May 12th)
✓ Accommodation at the Pullman Palmeraie Resort & Spa (5*)

BERLIN SCHOOL TRAINING PASS
(MAY 11-12TH)

This unique two-day leadership program explores new “hybrid” leadership styles helping executives remain agile in times of change and drive innovative and disruptive solutions for their business.

This pass gives access to:
✓ 2 days of Berlin School Training
✓ Official Lunches, Cocktail Receptions & Dinners
✓ Conferences, Debates & Networking Sessions
✓ MENA Awards Ceremony (May 11th)
✓ African Awards Ceremony & Gala Dinner (May 12th)
✓ Accommodation at the Pullman Palmeraie Resort & Spa (5*)

NEWS

Keep in touch @MENA Cristal Festival !

Contacts

Christian Cappe

Caroline Circlaeys

Julien Morales

Ingrid Anfray-Joly

Nesma Talaat

Adil Kheyi

PARTNERS