ABOUT THE MENA CRISTAL FESTIVAL

THE MENA CRISTAL FESTIVAL DNA

> Networking is at the very heart of the MENA Cristal Festival. The event provides great opportunities to engage with brands.

> Conferences are true sources of inspiration for future marketing actions and innovative technologies.

> The MENA & SPHINX Awards Ceremony rewards the best advertising campaigns of the region.

A PLACE FOR NETWORKING & INSPIRATION

> Business inspiration: over 300 delegates & 30 international and regional speakers.

> Creativity & Innovation at the heart of the festival: MENA Leadership Council (CEOs from the biggest agencies of the MENA region), Advertisers Jury (CMOs from the most influencial brands), Creative Jury,  & Arab Culture Jury.

MERIT AWARD

Roy HADDAD

Roy HADDAD

Director Middle East North Africa
WPP
& Chairman
JWT MEA

THE MENA CRISTAL AWARDS

CALL FOR ENTRIES!

The MENA Cristal Awards, taking place on May 10/12, 2017 in Marrakesh – Morocco, will reward the best MENA campaigns of the year.

The following categories will be awarded: Film, Press, Radio, Integrated, Outdoor, Digital, Mobile, Online Video, Film Craft, Brand Entertainment & Content, Effectiveness, Promo & Direct and Arab Culture.

Entries can be submitted online before April 24th 2017!

ENTER THE MENA CRISTAL AWARDS

Contact: Nesma TALAAT / Business Development MENA
nesma@cristal-events.com / T. +33 1 49 12 07 19

THE SPHINX AWARDS

sphinxawards

CALL FOR ENTRIES!

The Sphinx Awards taking place on May 10/12, 2017 in Marrakesh – Morocco, will reward the best Egyptian campaigns of the year.

The following categories will be awarded: Film, Press, Radio, Integrated, Outdoor, Digital, Mobile, Online Video, Film Craft, Brand Entertainment & Content, Effectiveness, Promo & Direct and Egyptian Culture.

Entries can be submitted online before April 24th 2017!

ENTER THE SPHINX AWARDS

Contact: Nesma TALAAT / Business Development MENA
nesma@cristal-events.com / T. +33 1 49 12 07 19

PRESIDENTS & JURIES

Media Jury

Media Jury

Toby HACK
Chief Executive Officer
PHD International, UK

Creative Jury

Creative Jury

Danny SEARLE
Chief Creative Officer
& Vice Chairman
BBDO Asia
Chairman
BBDO Singapore

ARAB CULTURE JURY

ARAB CULTURE JURY

Bahia SHEHAB
Artist, Designer, Art Historian
& Associate Professor of Design
The American University, Egypt

Sandrine PLASSERAUD

Sandrine PLASSERAUD

Managing Director
We Are Social
France

Sanjay Raina

Sanjay Raina

Senior Vice President
& General Manager
Fox International Channels
UAE

Ahmed EMAD

Ahmed EMAD

Regional Manager – Media,
Consumer Engagement
& Agency Relations
Mondelēz International
Egypt

Mohamed ABO EL FOTOUH

Mohamed ABO EL FOTOUH

Senior Consumer
Engagement Manager
MENA Digital & Media
PepsiCo, Egypt

Chima OKENIMKPE

Chima OKENIMKPE

Executive Creative Director
Insight Publicis
Nigeria

Heba BARAKAT

Heba BARAKAT

Marketing & Customer
Experience Manager
General Motors North Africa
Egypt

Menna ABOU DAWOUD

Menna ABOU DAWOUD

Deodorants Category Manager
Unilever Mashreq
Egypt

Ali SHABAZ

Ali SHABAZ

Chief Creative Officer,
South East Asia
Grey Group, Singapore

Luis TAUFFER

Luis TAUFFER

Executive Creative Director
Y&R Advertising, Poland

Nathalie BRÄHLER

Nathalie BRÄHLER

Executive Creative Director
60 Layers of Cake Amsterdam
Denmark

Sheng Jin ANG

Sheng Jin ANG

Creative Director
& Art Director
Lowe and Partners Worldwide
Singapore

LEADERSHIP COUNCIL

Roy HADDAD

Roy HADDAD

Director Middle East North Africa
WPP
& Chairman
JWT MEA

Dani RICHA

Dani RICHA

Chairman & CEO MEA
BBDO Worldwide

Filip JABBOUR

Filip JABBOUR

CEO
GroupM MENA

Vatche KEVERIAN

Vatche KEVERIAN

CEO
JWT MENA

Suresh BALAKRISHNA

Suresh BALAKRISHNA

CEO South Asia & Middle East
Kinetic, India

Karim KHALIFA

Karim KHALIFA

CEO & Co-Founder
Digital Republic / Isobar

ADVERTISERS JURY

Sanjay RAINA

Sanjay RAINA

Senior Vice President
& General Manager
Fox International Channels
UAE

Ahmed EMAD

Ahmed EMAD

Regional Manager – Media,
Consumer Engagement
& Agency Relations
Mondelēz International
Egypt

Mohamed ABO EL FOTOUH

Mohamed ABO EL FOTOUH

Senior Consumer
Engagement Manager
MENA Digital & Media
PepsiCo, Egypt

Heba BARAKAT

Heba BARAKAT

Marketing & Customer
Experience Manager
General Motors North Africa
Egypt

Menna ABOU DAWOUD

Menna ABOU DAWOUD

Deodorants Category Manager
Unilever Mashreq
Egypt

BERLIN SCHOOL TRAINING

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LEADING FOR CREATIVE VALUE
IN PARTNERSHIP WITH THE MENA CRISTAL FESTIVAL 2017

This unique two-day leadership program explores new “hybrid” leadership styles helping executives remain agile in times of change and drive innovative and disruptive solutions for their business.

DAY 1: CREATIVE LEADERSHIP & LEADING INNOVATION AND DISRUPTION

9:00 – 10:30: Welcome & Module I (Creative Leadership)
12:30 – 14:00 Working Lunch & Module II (Leading Innovation and Disruption)
17:00 – 18:00 End of Day Synthesis Session & Debrief

MODULE I: CREATIVE LEADERSHIP

This module explores agile leadership skills required by creative executives engaging in new hybrid styles of leadership – in response to external pressures such as consultancy, digital, tech, measurement, etc. To build new levels of trust with employees, clients and consumers leaders today need to be part Social Scientist, part Techy, part Consultant and part Accountant. Leaders need to become conduits of value, not just providers of products and services. Successful creative organisations need to lead their clients on new and exciting value based journeys as well as engage their employees in new ways of working and thinking. This module helps executives develop a better understanding of both the new context and simple ways of measuring their effectiveness as leaders in that context, as well as generate an action plan for their own personal leadership development.

MODULE II: LEADING INNOVATION AND DISRUPTION

This module examines the pillars of innovation required to be successful based on best practice and global benchmarking, and the emotional intelligence required to support them. To drive innovative and disruptive solutions leaders need to create working environments that champion risk, creativity and entrepreneurship – but also drive value. In order to do this effectively habits of the past need to change – and expectations of new roles challenged. Power, influence and commitment are themes that will be explored so that leaders understand both how to maximize productivity and also foster ideation and creativity. Simple but pragmatic tools will be introduced to facilitate new ways of looking at old challenges that confront both mindsets and business models.

DAY 2: CREATIVE CONSULTING & CREATIVE VALUE

9:00 – 10:30: Module III (Creative Consulting)
12:30 – 14:00 Working Lunch & Module IV (Creative Value)
17:00 – 18:00 Action Road Map & Program Wrap Up

MODULE III: CREATIVE CONSULTING

As organizations realize that enduring value comes from creativity and innovation and leaders notice that creativity and innovation cannot be coerced from people, the skill of consulting is gaining both awareness and interest. The role of the consultant is to pay attention to the group and the process, so that the group can focus their attention on the ideas and issues on the ‘table’. In this module we will look into and use methods that:
Tap into the creativity that exists in any group of employees, no matter what level
Generate creative new ideas and knowledge knowing how to select a range of appropriate processes for the occasion
Instantly mobilize the structural creative and innovation capabilities of the organization to create value and solve problems
Leaders at all levels, in formal people manager roles and in matrix management roles, will generate benefits from by being better able to facilitate creativity and innovation in those they lead and those who report to them

MODULE IV: CREATIVE VALUE

The aim of this module is finding possible values of a group or organization and learning about strategies for the group to learn living those values. Our personal values do not only guide our behavior, they also influence on our motivation and well-being through how the groups we are with respect and reflect our values. Most organizations or groups are not aware of the values they share, impeding effective collaboration and meaningful relationships between individuals with fruitless discussions that usually go nowhere and leave everyone exhausted. It logically follows that organizations which are unaware of their own values lack the ability to grasp, formulate or communicate value towards external players such as potential customers and future employees. This module uses a narrative approach to elicit personal values from each participant and then iteratively consolidates those values into themes with positive value statements to guide behaviour.

TARGET AUDIENCE / WHO SHOULD ATTEND?
High potentials and senior executives Individuals managing other individuals or teams Individuals managing signifi cant budgets

PROGRAM GROUP SIZE:
Up to 30 participants (per 1 instructor)

LANGUAGE OF INSTRUCTION:
English

PROGRAM INSTRUCTOR:
Berlin School of Creative Leadership Faculty

GET YOUR BERLIN SCHOOL TRAINING PASS

Contact: Julien Morales
julien@cristal-events.com / T. +33 (0)1 49 12 07 24

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ATTEND

FULL DELEGATE PASS (MAY 10-11-12TH)

This pass gives access to:
✓ Official Lunches, Cocktail Receptions & Dinners
✓ Conferences, Debates & Networking Sessions
✓ Awards Ceremonies & Gala Dinner
✓ Accommodation at the Pullman Palmeraie Resort & Spa (5*)

2 DAYS DELEGATE PASS (MAY 10-11TH OR 11-12TH)

This pass gives access to:
✓ Official Lunches, Cocktail Receptions & Dinners
✓ Conferences, Debates & Networking Sessions
✓ Awards Ceremony (May 11th)
✓ Awards Ceremony & Gala Dinner (May 12th)
✓ Accommodation at the Pullman Palmeraie Resort & Spa (5*)

1 DAY DELEGATE PASS (MAY 10TH, 11TH OR 12TH)

This pass gives access to (for the chosen day):
✓ Official Lunch, Cocktail Reception & Dinner
✓ Conferences, Debates & Networking Sessions
✓ Awards Ceremony (May 11th)
✓ Awards Ceremony & Gala Dinner (May 12th)
✓ Accommodation at the Pullman Palmeraie Resort & Spa (5*)

(PREMIUM) SEATS & TABLES
FOR THE GALA DINNER & AWARDS CEREMONY (MAY 12TH)

These passes ONLY give access to either:
✓ One seat for the Gala Dinner & Awards Ceremony
✓ One table (10 seats) for the Gala Dinner & Awards Ceremony

NEWS

Keep in touch @MENA Cristal Festival !

Contacts

Christian Cappe

Caroline Circlaeys

Lucie Bissegger

Julien Morales

Nesma Talaat

Ingrid Anfray-Joly

PARTNERS